Posts Tagged ‘Media’

maxresdefault If you remember this logo from your old days when you  switched on the TV set, you will realize how the technology has  changed your viewing experience since then.

There was a time when I used to wait for a serial to start and  not do anything during the time period. The broadcast used to  be uninterrupted, without any advertisement. (By the way, the  earlier days of watching the films with family and friends had  it’s own fun. People from adjacent homes also would come and  enjoy watching TV. It used to become a small theatre with a 24″ black n white screen (Texla TV) but still the entertainment was unparalleled.)

But then slowly these break times crawled in and destroyed the fun. I remember the day once, when “Don” was being tele-casted  on a Friday night. Sharp at 11:00 PM, the break started by saying “Is BHAAG ke Prayojak hai ….” and there goes the endless list of products. By that time everyone was used to these break. Slowly and patiently, we waited for the break to get over. But they continued, owing to the greed of broadcasters who knew that with the a single source of entertainment and a blockbuster film on AIR, public had no choice but to wait and watch the ads. At 11:20 PM, the film started again and continued for another 15-20 minutes and the break came in again. Thankfully, rest of them were not as long.

The point is that we had no choice.

Jump into the present times and I find that the ads displayed before any video I try to watch on YouTube seems to be the longest and unbearable times of my life. It seems to be worst time that has gone wasted. With so many streaming channels and zillions of Cable channels being aired today, our lives are flooded with more options than we can handle. Still the breaks in between are inevitable and only option I have is to keep shuffling the channels. It actually makes me kinda feel like a self declared video jockey who multitasks to watch a bit of everything but fails to entertain.

Now with the new range of Smart TV’s and easy access to Web, the market is frenzied with user generated broadcast. I no longer can sit and watch the scheduled series or movies. I like to have the ability to go back to time and enjoy the telecast that I have missed because of the busy schedule. The schedule of Television does not dictate me to alter my other priorities. It has to wait till the time I finish my other chores.

And the moment I pick up the remote and start watching a telecast or streaming, these ads pop-up and ruin the mood. But with the growing impatience, I don’t think that this is going to work.

The industry has to come up with a strategy soon that counters to the mood swing of the viewers. I no longer can wait for the breaks to end. They should start and end on my command. And there I believe comes the strategy.

With my ever shortening span of focus, I have to juggle between many things while watching television. I’m quite sure everyone’s span of focus is diminishing like me. So the strategy should be to give the viewer control over the breaks. When I want a break, I push a button and you display the ads in that period. Whether I watch it or not, it doesn’t matter. The ads should be able to convey it’s message quickly. They need to be creative, innovative and should fit in to the changing times. That’s how they can grab my attention.

The viewing was linear yesterday but with ever growing technology, in coming future, it is bound to get more and more dynamic.

The advertisements needs to adapt to changing times to stay relative. 




Directed by: Todd Phillips

Starring: Bradley Cooper
Ed Helms
Zach Galifianakis

It’s been two years when the wolfpack made a escapade in Las Vegas. This time the action is on the “Land of the Free” – Thailand.

Stu (Ed Helms), Phil (Bradley Cooper), Doug (Justin Bartha), and Alan (Zach Galifianakis) are traveling to Thailand to celebrate Stu’s wedding to his fiancée, Lauren (Jamie Chung). Much to Alan’s dismay, they are joined by Lauren’s younger brother, Teddy (Mason Lee).


Before coming to Thailand, Stu made it clear that they are not having a bachelor’s party. On reaching Thailand, Stu’s father-in-law shows his grudge against the marriage and more particularly his hatred towards Stu by raising a toast and giving a satire speech. After the party, Phil invites the Boy’s gang for a beach side booze and schmooze get together.

The next morning story takes a hideous turn when Stu, Phil and Alan woke in a cheap hotel room in Bangkok accompanied by a monkey and Chow, the gansta and missing Teddy. The Hangover start again and the wolfpack found itself on a journey to find Teddy and to figure out what happened to them the last night.


Direction: In one word – Superb.

Acting: It’s not easy to portray a common man desperation and frustration but the trio makes it easy. Each contribute fully for their part to make the hangover really the worst they ever had. But…there is a big BUT this time. It is not funny this time. There are moments, yes but they can be easily counted on fingers. The innocence in Allan is missing. He is no more irritating the way he used to be. I couldn’t feel the connection to the occasional laughter. Stu and Phil are like before. The surprise elements of each character is also missing. But still they are out there and there is no stopping to strange events unlocked as they move on their journey to find Teddy. As always, many of their acts are raunchy which rubs your funny bone anyhow. The incidents that happened to them are cruel and raw but somehow they make us feel amused for everything bad that happens to them. This is the beauty which is still retained and that what makes the movie fun and easy going.

Final Verdict: If you want to see Hangover – this is certainly not the sequel you are looking for. But…again there is a big BUT…go for it if you want to have some good time. It is certainly not the best out there but it is good.

For last couple of months I’ve been so busy arranging the shattered pieces of my life that I couldn’t get enough time to look onto the events happening around me. The empire in Egypt was turned over by masses. Face book played an important role in the whole drama. One can feel the power of cyber age with this simple posting of message on the portal which brought an entire country on its foot marching for freedom. Tsunami struck Japan and perished the life of several citizens. So on and so forth a number of important events happened but I was unaware of their details until recently. (To be honest, I was even seeking interest in Cricket World Cup. If it is of any worth to testify my ignorance to earthly activities, I didn’t even watch the final of CWC 2011.)

Talking of important events, one is happening in India also, started some 2 weeks ago by Anna Hazare when he went for indefinite fast against corruption. I thought it would be good to post details of the cause that may help us uproot corruption. Today the entire country is seething over the corruption charges pressed against politicians and bureaucrats. The whole system is falling apart because of the greediness and power hunger of a few. The spark Anna Hazare has created should not be put off. Fuel it and burn the torch that will show us the way ahead.

Following is a FAQ about the same:

1. Who is Anna Hazare?

An ex-army man. Fought 1965 Indo-Pak War

2. What’s so special about him?

He built a village Ralegaon Siddhi in Ahamad Nagar district, Maharashtra

3. So what?
This village is a self-sustained model village. Energy is produced in the village itself from solar power, biofuel and wind mills.

In 1975, it used to be a poverty clad village. Now it is one of the richest village in India. It has become a model for self-sustained, eco-friendly & harmonic village.

4. Ok,…?

This guy, Anna Hazare was awarded Padma Bhushan and is a known figure for his social activities.

5. Really, what is he fighting for?

He is supporting a cause, the amendment of a law to curb corruption in India.

6. How that can be possible?

He is advocating for a Bil, The Lok Pal Bill (The Citizen Ombudsman Bill), that will form an autonomous authority who will make politicians (ministers), beurocrats (IAS/IPS) accountable for their deeds.

The Ombudsman

The Indian Lokpal is synonymous to the institution of Ombudsman existing in the Scandinavian countries. The office of the ombudsman originated in Sweden in 1809 A.D., and adopted eventually by many nations ‘as a bulwark of democratic government against the tyranny of officialdom’. Ombudsman is a Swedish word that stands for “an officer appointed by the legislature to handle complaints against administrative and judicial action. Traditionally the ombudsman is appointed based on unanimity among all political parties supporting the proposal. The incumbent, though appointed by the legislature, is an independent functionary – independent of all the three organs of the state, but reports to the legislature. The Ombudsman can act both on the basis of complaints made by citizens, or suo moto. S/he can look into allegations of corruption as well as mal-administration.

7. It’s an entirely new thing right?

In 1972, the bill was proposed by then Law minister Mr. Shanti Bhushan. Since then it has been neglected by the politicians and some are trying to change the bill to suit thier theft (corruption).

The first thing he is asking for is: the government should come forward and announce that the bill is going to be passed.

Next, they make a joint committee to DRAFT the LOK PAL BILL. 50% goverment participation and 50% public participation. Because you cant trust the government entirely for making such a bill which does not suit them.

8. Fine, What will happen when this bill is passed?

A LokPal will be appointed at the centre. He will have an autonomous charge, say like the Election Commission of India. In each and every state, Lokayukta will be appointed. The job is to bring all alleged party to trial in case of corruptions within 1 year. Within 2 years, the guilty will be punished. Not like, Bofors scam or Bhopal Gas Tragedy case, that has been going for last 25 years without any result.

9. Is he alone? Who else is there in the fight with Anna Hazare?

Baba Ramdev, Ex. IPS Kiran Bedi, Social Activist Swami Agnivesh, RTI activist Arvind Kejriwal and many more.

Prominent personalities like Aamir Khan is supporting his cause.

10. Ok, got it. What can I do?

At least we can spread the message.

Put status message, links, video, change profile pics.

Support Anna Hazare and the cause for uprooting corruption from India.

Support India. Vande Matram.

2010 year endToday is the last day of the month and also the last day of the year 2010. Going by my commitment of writing at least one article a month, I’d only 2 hours left and I was thinking about what to write? Although I had a lot of topics flashing through my head but I just didn’t got the time to pen them down and publish. Who me? 

In a nutshell, I have some good news that I embark to new heights in my career. But alas that I had to leave Mumbai Crying face which in true sense had became “Mumbai Meri Jaan” meaning Mumbai My Life, but again the good part is I have moved back to Delhi to my family. It is a great feeling. I’ve made some good friends in Mumbai which I’ll cherish till I perish. Hot smile Now after a tribute to my stay in Mumbai, coming to the main topic – The New Year Celebration.

The face of new age is so different from yesterdays. Our ways of celebration has undergone a technological and emotional shift to come to its present form. Earlier our mode of celebration was close knit family gathering, having special dinner menu prepared and served with love by our beloved Moms. After having a sumptuous meal, we all used to get a comfortable and cosy place and waited anxiously for the special New Year program to start on Door Darshan, our special moment to watch so many Actors and Actresses perform and talk and waited for them to wish us a Happy New Year. With the advent of Cable TV, Door Darshan lost its shine but our basic instinct remained the same until recent years.

In last few years, the economy and technology has taken such a giant leap that our ways of living has changed drastically. Close knit family means Nuclear family. People have less time and much lesser physical presence now. Vampire bat 

Why I am saying this? The biggest reason can be found in my article. Here I am writing articles about New Year rather than celebrating. It is not because I don’t want to but I am too absorbed now with my own life and worries that I don’t care for yet another year. I didn’t had goals earlier so a coming year was new for me. Now my New Year is shifted to Fiscal Year –> April – March. Smile with tongue out December and January doesn’t offer me much. How come it’s a New Year? My Performance review is always set till March. Freezing I now take my resolution after my appraisal is announced and not in January.

But even while I write this, I want all the free spirits to bestow their blessings upon the world and ask you to celebrate each day with same valour and vigour and be good and do good and last but not the least please don’t forget to wish your dear ones your good wishes and take blessing from your elder and give love to your youngers.

Have a Happy New Year and a prosperous life ahead.Left hugRight hug


A thought provoking article by Pritish Nandy:

What is it about us that makes us crib, crib, crib? Cribbing has become a national pastime, making us look insecure, selfish, petulant and pompous, all at the same time.

Let’s look at the Obama visit. Even before he arrived in India, and he’s the first American President to visit India in his first term, we began to boast about how the US needs India today more than India needs the US. He is coming, declared our media, because we are the economy of tomorrow and America’s the economy of yesterday. We started hyphenating ourselves with China and argued that Obama was coming to India to acknowledge the shift in power from the West to Asia. Even assuming this is true, it was perhaps not the apt time to crow about it.

Yes, Asia is today an economic powerhouse and a US-India detente could augur well for the free world. As for China, it’s bigger, tougher, richer, cleverer and far better economically placed than we are and I don’t think they like being hyphenated with us. They prefer to be hyphenated with the US. Sure, both see us as a market for their products, not because we have a huge middle class with lots of surplus money. They see us as a market because it’s easy to sell to a country where 90% of the wealth is concentrated in the hands of 10%. Deals happen much quicker in such markets and we know exactly why.

Even before Obama came into town, our pompous local politicians, including the CM who’s currently living on borrowed time, having been caught stealing land belonging to the Kargil war widows, decide to show huge outrage over being humiliated by the US. What was this humiliation? They were invited to meet Obama at a gathering organised by the US Consulate and were requested in advance to provide their identification through PAN cards and whatever ID our own Government demands of us whenever we enter an airport or any other place where security’s an issue. So our politicians and bureaucrats took huge umbrage and refused to go.

We must be the only nation which allows our VIPs to walk through airport security without being checked because their ego is so fragile it might break if they have to go through a process mandatory for the rest of us. Worse, just outside the check-in counter, there’s a long list of VIPs who can walk past security without being checked. For VIPs it’s a status symbol. For the rest of us it’s a shame that we allow certain people (the list includes Robert Vadhera, who holds no official position) to violate a security protocol that could endanger all of us. Luckily, the Americans are not a hierarchical society. Their leaders get no such special treatment. So they did what was normal. They asked for everyone’s security details.

Our leaders created such uproar that the Consulate had no option but to call it a clerical error and apologise. Apologise for what? For ensuring security for their own Head of State, the world’s most targeted leader, at a function organised by them. Luckily, the MEA was wiser and clarified that this was no affront to India and the Consulate was well within its rights to impose its own security norms at their own function. US diplomacy won, over the petulance of our petty leaders, when the Consulate head personally met them and politely apologised for a mistake which was not a mistake in the first place. You should have seen our leaders smirk.

Now we are already claiming, half way through the visit, that Obama has let India down by not naming Pakistan as a terrorist state. No Head of State goes to a country and points fingers at another. Short of blaming Pakistan for 26/11, the poor guy did everything right. He did not go to Delhi first, like others do. He landed in Mumbai, stayed at The Taj, where the tragedy took place. He met the victims, commiserated with them, talked eloquently about the courage and the resilience of Mumbai in the face of such a dastardly terrorist strike. He said all the right things. But were we happy? No. The media went on and on and on, saying Obama should have done much more, he should have nailed Pakistan.

But Obama’s not a judge. The 26/11 case is being tried in a Mumbai court. Why should Obama pre-empt the legal process? Why must Obama stand on Indian soil and blame Pakistan? If Pakistan is behind 26/11, it’s our job to teach them a lesson, not Obama’s. He has done his bit, by openly sympathising with us, supporting our war against terrorism. He has come all way, after a severe electoral drubbing, to honour an invitation. He has not once mentioned Kashmir. He has not, like earlier US Presidents, hyphenated India with Pakistan. He has broken with the past by not going to Pakistan on his India trip. He is in India and India alone. That’s the biggest statement of all. He is here as a guest, a visitor, a friend, a believer in the tenets of democracy that bind our two nations together. Let’s treat him like one.

Bitching him out will achieve nothing.



Sania Mirza.

Amidst a lot of battering and brouhaha, you finally married Shoaib Malik…..

Yes I know it happened a few days ago and it’s an old story now. But my point is not highlighting the issue but to highlight the mentality we have about each other.

The issue was not the marriage only. First it was about India vs. Pakistan, then it was about Indian Muslim vs. Pakistani Muslim, then it was the conspiracy of polygamy and then the nationality and the representation of sports and now when you are married it’s about hurting the sentiments of Muslim community.

What I feel is if you would have been a little cautious over this matter the media wouldn’t have been able to poke its nose in your affair. But in the rage of getting publicity you got in to trouble.

One thing I learned from the event is India and Pakistan can never ever become friends or for that matter become one. I hereby clarify my statement that this is not said with feeling of hatred but just a simple practical thought. At our ends we may be good but its not necessary that we should become friends. I hate allegations so I say instead of accusing each other why can’t we just stop making any moves.  No love, no hatred. Just stay out of each other’s way…Can we achieve this? …….     At least…….

On the Muslim community issue, I would say no comments because I personally am against the very concept of religion be it of any kind. I don’t know the intentions, but in its current form of practice and preaching, it serves nobody any good.

On whether you should represent India in tennis, I’m the least bothered person. Believe me, last time I remember your rank was 89th I guess. After your initial start, you lost it all to fame and money. Now your performance is just like hiccups. But I would still prefer if you don’t play for India now.

Please correct me if I’m wrong but this is a personal feeling and am quite sure a lot are there in the country like me. As much as I respect your personal decisions, I also hate this sort of publicity stunts. So I would say that Pakistan is not dear to me. I don’t know how people are there and I don’t wanna know. If you want to join them, please do it. No issues. But don’t try to reap the fruits from both soils. Have some respect and save yourselves from the reach of these media bullshits and live a happy life.

An Indian…

who is certainly not your fan.

P.S. : On a lighter note I found that in Pakistan you have gained a lot a popularity and they welcome you with and open and warm heart. Please have a look….






I was really not interested in the bill relating to women’s quota that congress is trying to pass in Rajya Sabha until yesterday, when some dickheads created a ruckus in the parliament. Before that, I was ignorant about the details of the bill. Because each time congress comes into power, it introduces one or other quota category into the system. Be it SC, ST, OBC, Muslims or now women. The quota policy is an Owen on which they bake their chapatis.

As a word of caution, I would like to mention beforehand that this article is in no way about the reservation category. I simply am stating a point here which I feel is subservient in attracting vote banks only. Affirmative action has done no good to society in India and we have seen it for enough number of years.

Reservation in itself is a very sensitive topic for debate, so I would concentrate here on the details and my views about the current event only. Passing a bill on women reservation for 1/3rd of the seats is just a way to embrace the women society for votes.

I am surprised with the stand everyone has taken. Passing the bill is not a great empowerment you do to women’s cause but you are damaging the basic crux of the word democracy. If I find something wrong in my constituency, I cannot get into the politics and do something to the society because I am prevented to stand from there due to my gender. What kind of equal right is that? Women who are fighting for it should sit back and consider the world around them; their acceptance in the society has improved for last 20 years. It is due to their own self will and competences are they at a position where they are and not due to pittance from society. No one gains anything from pittance!
Those opposing the bills may not have the best of the intentions, but they are unknowingly and unintentionally (sarcasm intended) favoring a good cause.

And finally please stop this stereotyped argument that any one who is against the bill is a male chauvinist. It’s not about men and women, but about reservations a.k.a. “Affirmative Action”. These actions kill the secular meaning of Indian constitution. On and on, I would stress and keep stressing that ability should be the criteria for admission to anything.  There should be only one reservation based on economic condition and none other.

Instead of taking corrective measures, we all are giving in to the unscrupulous practice of reservations and more are added to it day by day. It’s a shame that we ourselves practice it based on caste and creed and then cry in front of the world for racism behavior against us. It’s high time for us to realize that what started in the purest of the intentions for the upliftment and equality of the society is now screwed up humongously. We need to address the issue properly and start taking the corrective measures instead of letting the monster feed on our incapability and false sense of brotherhood.