3G

Tata DoCoMo launched the much awaited 3G services during Diwali this year. It brought some great plans before also and I seriously believe they have the potential and technology to provide a hassle free 3G service as Tata DoCoMo’s 3G services are powered with technology support from its partner NTT DoCoMo of Japan, a global leader in these services.

Airtel has also started promoting its “Soon-to-be-Launched” 3G services. It has a refurbished logo too to embark a new journey. I also saw the Demo of 3G on Airtel network at Phoenix Mall and registered myself as a possible prospect. 

Both these tele giants are getting creative with the new advertisements about their newly acquired over budget sensational domain. I like an ad of Airtel in particular by the name of “Endless Goodbye” showcasing a very cute couple bumping into each other repeatedly after having said their goodbyes. Mohit Beotra, head, brand and media, Bharti Airtel, says, "The TVCs showcase our new services and the new brand value of Airtel. The TVCs will be on-air for four to six weeks and will be followed by other campaigns, wherein we shall talk about more exciting and new services we have for our consumers."

Although MTNL and BSNL have been in this game for a while, but their presence is as untouched as today’s government who made sure that the auction of 3G spectrum to be delayed at least by the number of years as is the age of Mr A.K. Hangal. Needless to say the corruption involved have made sure that the services aren’t gonna be provided at throw away price at least not in the initial periods.

So while most operator are preparing for a 3G embark, my service provider is focusing more into number portability system. Idea is focusing more on number portability which also started in Haryana and is expected to be launched in full flow by January next year. With the roll out of ‘Switch to Idea’ campaign, IDEA Cellular, the pan-India mobile operator, has affirmed that it is ready to enable Mobile Number Portability (MNP) on its network. Post the announcement of MNP launch on November 25th from Haryana circle, by the Government, Idea has taken the lead to make mobile consumers aware of the upcoming mobile portability service, through its latest campaign.

So what’s the reason behind Idea campaigning for number portability system, when the entire India is looking forward to 3G era. The reason could be that they are not ready yet to set a sail for 3G so they decided to board a different ship meanwhile which will help them to be in the competition while they built a Noah’s ark in backyard.

Whatever be the reason, finally after all hush mush 3G is a reality in Indian market and simultaneous launch of number portability is a good sign for customers to choose among the best. It is for the best I hope. So get started and stream and chat and talk and stay close to family and friends more than you were ever.

Happy Ending…

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