Microsoft is unveiling its new search engine BING, which is being labeled as “Decision Engine”.
It will replace MSN Live Search, which has ranked down to number 3 spot behind Google and Yahoo.
“Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” said Microsoft chief executive Steve Ballmer.*
So far in 2009, 4 ½ websites are created every second. Eventually we end up with loads of information in our hands with no idea of its usage. Sometimes it even misleading for a user and he diverts from his main point of focus.
Bing search employs semantic technology intended to help it recognize not just key words but what is intended by phrases typed in as online queries, according to Microsoft.
Internet search engines have traditionally relied on matching key words to words found at websites.
Bing is built to “go beyond today’s search experience” by recognizing content and adapting to query types, according to the Redmond, Washington-based company.
Bing goes on the related sites and see what they have to offer to the user and summarizes it in a box and present it to the user. This way the user doesn’t even have to leave the site and he can get the best out of web on that very page.
“Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions,” Ballmer said.*
Due to be launched on 3rd June, Bing is already making vibes with its unusual name and its exciting features.
Having said all this, I still prefer google and would continue to do so as I like it more than anything. Until and unless Bing do come up with some really innovative idea that compels me to switch, I don’t mind moving from google’s search result page to different sites of my concern.
But yes of course, a healthy and innovative competition does have come up by Microsoft and I have crossed my fingers to see how BING does in future and more than that how google reacts to it.
In my own terms I will term this event as “CLASH OF THE TITANS” in the virtual world which will surely bring the best out of both.
*As appeared on http://www.france24.com